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A discussion of creating
banners and buttons should at least begin with some examples, yes? I made
these specifically for this presentation to provide an idea of the
diversity of tools that can create banners and buttons. Because some of
the creation tools can be used for other objects, like icons and GIF
animations, there will be a small amount of duplication here with the GIF Animation and Using
Text Fonts topics.
The purpose of this section
is to demonstrate how totally different types of software can
produce these same two types of web elements. This is software you
may even have at your disposal now but didn't think of using. Then at the
end of this topic, I have an important discussion of how to deal with a
common problem creating web graphics; one that's not universally
understood and will plague the new web designer. I call this problem "The Jaggies".
First, I'll identify various
types of software that I've used to make banners and buttons and then show
you some examples and review the technique used to produce them. The
really neat thing about making these is the virtually unlimited number of
ways you can do it. We'll see that we can use any of the following:
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HTML Editor
applications, like FrontPage 2000 and Dreamweaver
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Image Editors,
like PaintShop Pro, PhotoShop and PhotoImpact
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GIF Animation programs,
like Animation Shop and GIF Animator
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Special purpose 3D
programs like Cool 3D and Simply 3D
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Java Applets, like
those from ConsultCom and Coffeecup Software
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Greeting Card programs,
like PrintShop, along with their vast clip art collections
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Combinations of
the above programs
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Many Java Applets are
available like the one below from ConsultCom.Com for free or for fee,
depending on personal vs. commercial use. You can really dress up a web
page and add good utility function with Java banners and buttons. See Java
Boutique in Sites to Visit as one good
starting point.
A very useful feature of the
above Banner (Marquee? News ticker?) is that it reads its text input from
a file. If you want your client to be self-sufficient in preparing new
messages, this is a nice application feature.
Frontpage 2000 and other HTML Editors can create
buttons from either your images like 'the kitty'
which is a Java applet or 'Rodney', which is a thumbnail JPG file. Check
out features like these in whatever HTML editor you're using.
Look in the documentation of
your HTML Editor or on the CD for useful templates. PageMill had
undocumented 'style' libraries on its CD-ROM and FrontPage 2000
incorporates 67 themes into its editor. If you haven't seen Web Theme Samples yet, you'll enjoy spending
some time there.
If you saw the theme called Blocks and whipped out your Image Editing
program and a cool font, you might throw together a web page for an
architectural firm that would look like this: . By the way doesn't PaintShop
Pro do an admirable job creating a banner? Drop shadows are a really nice
3D effect, especially on a white or light background.
I thought programs like
PrintShop would not be too suitable for creating banners and buttons, but
once I tried doing it, I was very impressed. These programs are now
extremely easy to use and have many image editing features and special
effects.. They also facilitate creating a banner that incorporates
graphics along with text. Here's something I just concocted for this
web site:

If any of you try doing
artwork like this with PrintShop or a similar program, here's a tip on how
to get a nice looking graphic. While in PrintShop, make the artwork as
large as possible and copy it to the clipboard. Then paste it into your
image editor (PaintShop Pro, in my case). Make sure it's 24 bit
color and then resample it smaller, finally then making it transparent. It
seems that the resampling down from a very large graphic makes all the
edges of text smoother and improves the clip art as well.
One of the most fun things
to work with is the banner creation component of GIF Animation programs. I
mentioned in the GIF Animation topic
that most of these programs have a subset that will create banners
and enable you to apply a 'transition' effect to the text. They can
also apply transitions to images. As an example, I needed a banner for the
discussion board of my son's web site. I decided to see what would happen
if I took a simple text banner and created a transition to it from his
logo. After I did this, I decided it would look better if I created a
second transition from the text back to the logo and I wanted the two
transitions to be different. Here's what I started with:

and the result: 
In my topic Image Editing, I made a statement that it's
easy to have too many image editing programs. Well, I don't believe that's
the case with GIF animation programs. Their animation building
capabilities are certainly redundant to a large degree, but their
transition building capabilities are not. I keep 3 or 4 around to draw
upon for their various effects. They are very easy to use and very
inexpensive. In fact, I never paid money for one! Animation Shop was
included with PaintShop Pro starting with Version 5. GIF Animator was
included with Ulead's PhotoImpact.
At this time I'll stop
showing off what I've been able to accomplish with banner and button
creation. My point to those of you beginning the web design journey
is that "it's OK to be artistically
challenged", as I am. With the proper tools and some
imagination, that won't stop you, and I know you know that now!

I'll conclude this topic by
explaining the phenomenon I've been calling The
Jaggies.
As you read the explanation which follows, you can
click on any of the Xes and I'll show them to you considerably enlarged.
This will help you understand.
Look carefully at these
graphics below and notice that the two Xes
in column A have a rough, non-smooth outline. That's because they
are created using all solid colored pixels. The two Xes in column B
have been applied with a process called 'anti-aliasing'. Anti-aliasing
changes the coloring of the pixels around the edges of the shape to blend
it into its background color, providing a smoothing effect.
The Xes in column C
have been made transparent. The transparent X that was made from
the white background had some off-white pixels around its edges and they
do not show on a light background. However, look how they show up in
column D where I've made the background black. The exact same effect
happened in the second row, as you would expect. The transparent X made
from the blue background had pixels around its edges that were various
shades of red and blue, and therefore they do not show against a dark
background, as in column D. But they do indeed look bad against the light
background of this page, in column C.
Sometimes The Jaggies are
much worse than with the example above. Look at what happened to some
icons I made using Ulead's Cool 3D program. Guess which icons were made
using a black background. 
 
So, these are "The Jaggies"! It startled and
frustrated me the first time I experienced it and I did not know how to
make it right. It took me a week of research to understand that this 'jaggie
effect' is quite commonplace. We just need to recognize it for what it is,
and create our transparent GIF files using backgrounds which are close to
the background they will be set against on the web page.

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